Ok, so I subscribe to IttyBiz blog and a week or so ago Naomi challenged readers to answer a scary question: “What do you do?”
As I’m in the midst of defining that, I thought I’d buck up and take that challenge.
So here goes…..
The questions:
What’s your game? What do you do?
I awaken possibility in others – whether by better running form, a training or wellness program or simply holding the space for what’s possible in life, relationships or career.
Why do you do it? Do you love it, or do you have one of those creepy knacks?
I absolutely LOVE what I do, and feel honored to be a part of the process – that and I feel like it’s something I’ve always done.
Who are your customers? What kind of people would need or want what you have to offer?
Smart men and women that want more.
They know that they can be healthier, happier, more passionate, more alive. Run smarter, faster or further. Have a better job. Be outside more. Are stuck and need a kick in the pants, or a sounding board. Those wanting more, and knowing it’s out there, somewhere.
What’s your marketing USP? Why should I buy from you instead of the other losers?
I will challenge you and we’ll have loads of fun doing it – plus, I’m pretty darn good at it!
What’s next for you? What’s the big plan?
#1 – baby #2 due in January
#2 – nutrition certification to add to the health and wellness piece
#3 – rock the world with holding the space for what’s possible
Now it will be interesting to look back a year from now and see what shifts have occurred.
Until then, what is it that you do?
